Pick the size and features your business needs and get realistic 2026 price ranges for the three ways to build it — DIY builder, freelancer, and agency. The ranges below come from published industry pricing, not sales math. When you want the exact number instead of a range, the free launch plan is the quote.
The done-for-you option: SiteRocket builds start at $500.
Everything above — design, copy, SEO, booking, payments, AI lead capture — built, wired, and launched for you. Your free launch plan is the exact quote for this exact configuration.
Published 2026 industry guides put a professionally built small business website at roughly $2,000–$8,000 from a freelancer and $8,000–$25,000 from an agency, with larger 10–20 page builds reaching $15,000–$50,000. DIY builders advertise $16–$40/month subscriptions, but the build is your own labor and features like booking, chat, and e-commerce stack on as extra app subscriptions. Our full cost breakdown guide walks through where each range comes from, and the maintenance cost guide covers what you'll keep paying monthly after launch.
| Approach | Landing page | Standard site (5 pages) | Larger site (10–20 pages) |
|---|---|---|---|
| DIY builder | $0–$450 + $15–$150/mo | $0–$450 + $15–$150/mo | $0–$450 + $15–$150/mo |
| Freelancer | $500–$2,000 | $2,000–$8,000 | $5,000–$10,000 |
| Agency | $3,000–$8,000 | $8,000–$25,000 | $15,000–$50,000 |
| SiteRocket (done-for-you) | Starting at $500 | Scoped in your free launch plan | Scoped in your free launch plan |
Feature add-ons move professional quotes meaningfully: e-commerce adds roughly $3,000–$10,000, online booking $500–$3,000, a custom AI chatbot $2,000–$6,000, copywriting $60–$300 per page, custom branding $300–$2,500, and an SEO foundation $1,000–$3,000. On DIY platforms those same features arrive as monthly subscriptions instead — $10–$50/month each — which is how a "$16/month website" quietly becomes $80+/month.
A calculator gives you a realistic planning range, not a quote — real prices depend on scope, content readiness, and who builds it. Our ranges come from published 2026 industry pricing (Forbes Advisor, WebFX, Hostinger, and current builder price lists) rather than one vendor's rate card. For an exact number, request the free launch plan: it's a real scoped quote, not another range.
In 2026, a typical 5-page small business website costs $2,000–$8,000 from a freelancer or $8,000–$25,000 from an agency. DIY builders run $16–$40/month plus your own build time, with add-on apps extra. Done-for-you services change the math: SiteRocket builds start at $500 with design, copy, SEO, forms, booking, payments, and AI lead capture included.
Because you're the labor. The subscription covers software and hosting, but the design, copywriting, SEO, and ongoing maintenance are hours out of your week — typically 20–60+ hours to launch. Add booking, chat, and e-commerce apps at $10–$50/month each and the gap narrows fast, which is why many owners end up switching to a done-for-you build.
Tell us about your business and your free launch plan comes back with exactly what we'd build and exactly what it costs. SiteRocket builds start at $500 — no long-term contracts.